To capture and unlock the unlimited potential of all ideas by providing a groundbreaking AI-driven platform that empowers, guides, and supports anyone to turn their ideas into reality. We are a companion for future founders, built for the Imagination Era—where ideas are the tenets and tokens of transformation, and entrepreneurship is no longer a choice but a necessity.
mission
To revolutionise the global landscape of idea execution and funding, where no idea is limited by circumstance or access, and where creativity, resilience, and innovation are empowered universally. In five years, idea-L® will have made a significant impact by empowering, nurturing, and realising ideas without limitations. We envision a world where the science of endeavour helps millions thrive.
vision
from spark to statement
Founded by Peter Goodwin and a team of entrepreneurs who experienced firsthand the barriers that prevent great ideas from becoming reality, idea-L® was born from a simple yet powerful insight: everyone has unrealised potential, and true fulfilment comes from bringing ideas to life.
"Every idea has the right to survive, go live, and thrive. That's why we built idea-L®—an AI-powered platform for idea realisation and funding. idea-L® is inclusive, intuitive, and empowering—where every idea is tested, vested, and manifested."
— Peter Goodwin, CEO & founder, idea-L®
We saw a world where entrepreneurship was needlessly difficult—where founders burned out during launch, where raising money was extremely hard, and where the venture capital system was fundamentally broken. We recognised that most people are dissuaded by overwhelmingly negative feedback, lack the broad skillset or network to build something on their own, or simply don't have the structure to see an idea through to launch.
We built idea-L® to remove the blockers—psychological, financial, technical, or systemic, that prevent people from acting on their ideas, launching ventures, or accessing capital. Our end-to-end platform combines entrepreneurial enablement with integrated funding infrastructure, offering individuals not just tools, but true traction.
an AI + web platform to
fast-track the realisation of ideas
+ provide funding to
anyone, anywhere
With idea-L®, no idea is left behind.
from spark to statement
Founded by Peter Goodwin and a team of entrepreneurs who experienced firsthand the barriers that prevent great ideas from becoming reality, idea-L® was born from a simple yet powerful insight: everyone has unrealised potential, and true fulfilment comes from bringing ideas to life.
"Every idea has the right to survive, go live, and thrive. That's why we built idea-L®—an AI-powered platform for idea realisation and funding. idea-L® is inclusive, intuitive, and empowering—where every idea is tested, vested, and manifested."
— Peter Goodwin, CEO & founder, idea-L®
We saw a world where entrepreneurship was needlessly difficult—where founders burned out during launch, where raising money was extremely hard, and where the venture capital system was fundamentally broken. We recognised that most people are dissuaded by overwhelmingly negative feedback, lack the broad skillset or network to build something on their own, or simply don't have the structure to see an idea through to launch.
We built idea-L® to remove the blockers—psychological, financial, technical, or systemic—
that prevent people from acting on their ideas, launching ventures, or accessing capital.
Our end-to-end platform combines entrepreneurial enablement with integrated funding infrastructure, offering individuals not just tools, but true traction.
core values and beliefs of
idea-L® are...
universal
inaction frustrates everyone
democratic
access is easy
simple
we remove complexity
fair
equal opportunities
liberating
we challenge human limitations
